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Phoenixville First is a collaborative of community leaders, including representatives from the Chamber of Commerce, the Borough of Phoenixville, Phoenixville Area Business Association (PABA), and PAEDCO (Phoenixville Area Economic Development Corporation). This group came together in 2011 after the Main Street grant came to a close in order to create a comprehensive marketing program for the Borough of Phoenixville. Phoenixville First mainly focuses on creating new events and maintaining signature events.